2011-2021
Classical:Next
AN ANNUAL GLOBAL GATHERING FOR ALL ART MUSIC PROFESSIONALS FEATURING A CONFERENCE, EXPO, SHOWCASES, INNOVATION AWARD AND NETWORKING, PRODUCED BY PIRANHA ARTS AG.
Successfully designed start-up and guided development of this annual, international, art music professionals’ forum which attracted 1,300 participants from 48 countries to its 8th on-site edition in May 2019.
Over the course of 3.5 days, the annual programme included a conference with approx. 40 sessions, 12 concerts, an expo of 90 stands, myriad networking events and an Innovation Award ceremony.
Reacted quickly to 2020 demand for a rapid pivot to online and thereafter refined design of online events.
Responsibilities included
- overall direction – setting mission, goals, themes and priorities
- targeting and establishing partnerships with high, medium and grass-roots-level leaders, influencers and associations around the world
- stewardship of audience development and brand awareness; curation of opening concerts; shaping and facilitation of conference programme
- selection of each edition’s jury and facilitation of its annual meeting
- conception of Innovation Award
- initiating the Fellowship programme for emerging arts professionals.
- supervising direct budget of approx. €500K and five team members
Interview at 2013 edition in Vienna
All images by Eric van Nieuwland