2021 – 2023
ART IN ACTION (ARIA)
Empowering Art Music for Positive Change
Initiation, project architecture, network development and Creative Europe large-level funding application preparation. The European Commission evaluation stated:
“This proposal, which aims to empower art music and engage new audiences, very convincingly addresses the (Creative Europe) objectives of Competitiveness and Innovation…the potential impact of the project, within the EU and beyond, and its capacity to effect changes is persuasive and has a very high quality.”
"I don't think music can change the world, but music can change people, and people can change the world."
Our world cries out for positive change. So does the Western classical music sector. ArIA’s design addresses both. ArIA brings art music creatives together with activists and like-minded organizations to raise awareness of critical issues facing our world (environmental protection, social justice) in a globally-linked collaboration with local realisation.
The Partners
European Music Council / Association Européenne des Conservatoires, Académies de Musique et Musikhochschulen / Global Foundation for the Performing Arts / Australia: Spring Bay Mill / Austria: Kunstuniversität Graz / Canada: Soundstreams / Denmark: Art Music Denmark with Royal Danish Academy of Music / Estonia: Glasperlenspiel Festival / Germany: Pierre Boulez Saal / Greece: Molyvos International Music Festival / Ireland: Royal Irish Academy of Music / Latvia: Great Amber Hall / Norway: Stormen Concert Hall / Netherlands: Oranjewoud Festival / South Africa: New Music SA / USA: New World Symphony
In cooperation with the United Nations Sustainable Development Goals Action Campaign
“If you always do what you’ve always done, you’ll always get what you always got.” A problematic truth for classical music and humanity. Environmental damage and social injustices plague humanity. Lack of relevance to society, lack of visibility, and shrinking homogeneous audiences plague classical (art) music.
ArIA’s concept drives positive change for humanity and empowers art music to evolve. Innovation is key to evolution and positive change. It is the heart of ArIA. Its 16 partners are European and global networks, major cultural centres and micro-organisations. With the UN SDG Action Campaign, they can change the sector to engage new audiences, adapt to market developments, and increase relevance
Over four years: two conferences link multiple countries for networking, training and capacity-building, engaging musicians, presenters, activists, networks, higher education and others to kick off broad collaboration; 20 hybrid concerts developed by workgroups mentored in innovation methods, audience engagement techniques and green practices feed into two festivals linking centres in 10 countries.
A multi-pronged communication strategy has activists leading campaigns with ArIA artists for broad audiences and crowdsourcing empowering arts fans and amateurs to co-create for positive change. Big data and A.I. services enhance effectiveness. Outcomes are shared by three dissemination partners, external presentations & publications.
It is time for the art music sector to drive change, internally & globally. ArIA wants to be the vehicle.
Additional partners and participants will be encouraged to join this nascent network once funding is secured to begin.